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Reach the right decision-makers. Earn their attention. Build meaningful engagement.
Defence Voice helps defence brands reach the right decision-makers, build credibility and deliver campaigns that make a measurable difference. Combining Shephard's deep defence market knowledge, established audiences and specialist campaign expertise, we manage everything from strategy and content to distribution and reporting. Whether you're launching a capability, building market presence or planning an annual programme, we start with your objectives and build the right approach around them.
Outperforming the industry benchmark of 18.5%, demonstrating strong audience engagement.
Generating substantial visibility for branded video content across defence audiences.
Connecting sponsored editorial content with targeted and engaged defence industry readers.
Driving measurable audience action through targeted promotion and in-house creative.
Defence marketing teams are expected to show measurable impact while working with limited time, budget and people. Every campaign has to earn its place, and there’s little room for activity that doesn’t move the business forward.
Defence capabilities are technical, procurement cycles are long, and the people involved know their domain inside out. Generalist media and agencies often struggle to tell the story with the depth and accuracy this audience expects.
An isolated ad, email or event appearance can create a moment of visibility. But shaping programmes, procurement and partnerships takes a consistent narrative and connected activity that builds presence over time.
Connect with the people who have genuine influence over programmes, procurement, strategy and partnerships.
Focus your investment on the defence audiences most relevant to your objectives
Position your brand inside an environment defence professionals already trust, built on more than four decades of defence journalism and analysis experience.
Build your brand's credibility through engaging thought leadership content across Shephard's trusted defence media platforms.
Defence Voice acts as an extension of your team, managing activity from planning and content production through to promotion and reporting.
Deliver superior campaigns without increasing the burden on your team.
Build a sustained presence with the defence audiences that matter, through integrated programmes that connect your objectives to measurable outcomes.
Turn your organisation's expertise into authoritative content that earns attention and strengthens credibility in the defence market.
Reach clearly defined defence audiences through trusted channels, reducing wasted spend and improving campaign effectiveness.
Translate technical propositions into compelling stories that help the right audiences understand their relevance and value.
A focused campaign designed to build visibility around a product launch, strategic announcement or key industry event.
A connected, multi-channel campaign that builds engagement and momentum around a defined commercial objective.
An ongoing strategic relationship, combining campaign planning, specialist content, audience engagement and performance optimisation throughout the year.
Build awareness and book meetings with the people you want to see on the stand.
Make announcements, share interviews and launches while attention is at its highest.
Convert attention into your pipeline with follow-up content aimed at the audiences that engaged pre, during or post event.
For over four decades, Shephard has worked exclusively in defence, alongside shifts in markets, technology, and influence.
An established and engaged audience spanning industry, government and military stakeholders.
Your campaigns can sit alongside trusted defence journalism and analysis, not inside a general advertising environment.
Your targeting will be supported by data across defence domains, geography and audience behaviour.
Have support from planning and narrative development through to content, promotion and reporting.
Get clear visibility of what your campaign did, delivered with accurate and timely reporting
Understand the market you're trying to reach
Verified defence market intelligence covering programmes, suppliers, budgets and forecasts.
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