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Build credibility, engage defence decision-makers and support the conversations that grow your business.
Your marketing needs to reach the right people, make complex capabilities relevant and show how the investment is supporting your business. Reaching a broad audience is only useful when it includes the people you need to influence.
Defence Voice combines specialist defence content, established audiences and first-party audience data to build campaigns around your objectives. From a capability launch to an annual programme, we manage strategy, production, distribution and reporting — using what we learn from audience response torefine the approach over time.
Outperforming the industry benchmark of 18.5%, demonstrating strong audience engagement.
Generating substantial visibility for branded video content across defence audiences.
Connecting sponsored editorial content with targeted and engaged defence industry readers.
Driving measurable audience action through targeted promotion and in-house creative.
Defence marketing teams are expected to show measurable impact while working with limited time, budget and people. Every campaign has to earn its place, and there’s little room for activity that doesn’t move the business forward.
Defence capabilities are technical, procurement cycles are long, and the people involved know their domain inside out. Generalist media and agencies often struggle to tell the story with the depth and accuracy this audience expects.
An isolated ad, email or event appearance can create a moment of visibility. But shaping programmes, procurement and partnerships takes a consistent narrative and connected activity that builds presence over time.
Connect with the people who have genuine influence over programmes, procurement, strategy and partnerships.
Focus your investment on the defence audiences most relevant to your objectives
Position your brand inside an environment defence professionals already trust, built on more than four decades of defence journalism and analysis experience.
Build your brand's credibility through engaging thought leadership content across Shephard's trusted defence media platforms.
Defence Voice acts as an extension of your team, managing activity from planning and content production through to promotion and reporting.
Deliver superior campaigns without increasing the burden on your team.
Build a sustained presence with the defence audiences that matter, through integrated programmes that connect your objectives to measurable outcomes.
Turn your organisation's expertise into authoritative content that earns attention and strengthens credibility in the defence market.
Reach clearly defined defence audiences through trusted channels, reducing wasted spend and improving campaign effectiveness.
Translate technical propositions into compelling stories that help the right audiences understand their relevance and value.
A focused campaign designed to build visibility around a product launch, strategic announcement or key industry event.
A connected, multi-channel campaign that builds engagement and momentum around a defined commercial objective.
An ongoing strategic relationship that builds on each campaign. We combine annual planning, specialist content and audience engagement with regular performance reviews, using accumulated insight to refine activity and support your changing priorities.
Build awareness and book meetings with the people you want to see on the stand.
Make announcements, share interviews and launches while attention is at its highest.
Convert attention into your pipeline with follow-up content aimed at the audiences that engaged pre, during or post event.
For over four decades, Shephard has worked exclusively in defence, alongside shifts in markets, technology, and influence.
An established and engaged audience spanning industry, government and military stakeholders.
Your campaigns can sit alongside trusted defence journalism and analysis, not inside a general advertising environment.
Our first-party data enables precision targeting by geography, domain and behaviour. Campaign analytics drive continuous improvement.
Have support from planning and narrative development through to content, promotion and reporting.
Get clear visibility of what your campaign did, delivered with accurate and timely reporting
Understand the market you're trying to reach
Verified defence market intelligence covering programmes, suppliers, budgets and forecasts.
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